I took on the challenge of developing a concept, name, slogan, logo, packaging, and animation for a fictitious Portuguese company operating in the food industry. The goal was to introduce a new refrigerated pizza product that is 100% natural and made with organic ingredients, positioning it as a healthier alternative to traditional pizzas. The name "Pizza el Naturele" was chosen to evoke authenticity and emphasize the natural qualities of the product, immediately conveying the idea of a healthier pizza experience to the target audience. The slogan "Sinta-se bem, Coma melhor" captures the essence of the product's benefits, appealing to health-conscious individuals and encouraging them to indulge in a guilt-free pizza while making a positive choice for their well-being.
The logo design reflects the brand's commitment to natural ingredients and the concept of well-being, incorporating organic elements and vibrant colors. The packaging design plays a crucial role in the communication strategy, as it needs to be eye-catching, visually appealing, and highlight the key differentiating factors of the product. By using earthy tones and appetizing food visuals, the packaging conveys the product's naturalness and taste while showcasing the absence of additives, GMOs, and unhealthy ingredients, reinforcing the brand's promise of a healthier pizza experience. Additionally, a small animation of the logo was created to bring the brand to life. The animation features the logo elements coming together.
