A project where a team of five designers entered a contest of Spot School Award Festival – The Youngest Award that had the collaboration of RAI Pubblicità, Caritas Italiana, Legambiente, SIET and other partners. Our project was to construct and design a campaign with the one the team and I choose being Lagambiente which had the defined theme of Fast-Fashion. The goal of this project was to recognize and have the knowledge on how to construct a successful campaign from its message, promotional content, and editorial plans.
The approach to themes concept that the team and I took was a bold and engaging campaign to capture the attention of a younger generation to spread awareness on the environmental impact, thus creating our concept “Fast-Fashion Is Not Cool” and composed two key visuals, with one being “So Cool That This Wasted 12 KwH Of Energy To Produce” and “So Chic That This Shirt Wasted 2100 Liters of Water”
https://www.canva.com/design/DAE9qVFq_yA/Jn_WhrylowDcx6gryghB-w/edit?utm_content=DAE9qVFq_yA&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
https://www.spotschoolaward.it/it/winners/winner-2022/item/477-legambiente-onlus-italiana-menzione-speciale-art-direction
https://www.canva.com/design/DAE9qVFq_yA/Jn_WhrylowDcx6gryghB-w/edit?utm_content=DAE9qVFq_yA&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
https://www.spotschoolaward.it/it/winners/winner-2022/item/477-legambiente-onlus-italiana-menzione-speciale-art-direction
